Taylor Swift and Stella Mccartney are teaming up for a new vegan fashion line and the lookbook is out! Taylor, who has been seen in a few Stella Mccartney pieces, decided to dip into fashion and work on this collection as a build-up to her new album release.
The collection features tie-dyed tees, sweatshirts, airbrushed jackets, totes, and a back-to-school friendly reusable water bottle. All jersey in the collection is made from sustainable organic cotton because the eco-conscious British designer wouldn't have it any other way.
They also collaborated on two limited-edition Stella McCartney pieces: a bomber jacket ($1,995), made from sustainable viscose, with an airbrushed heart at the front and glass rhinestone detailing, and a logo handbag ($795), made from oyster-hued Eco Alter-Nappa leather. These items will be available for exclusive order on StellaMcCartney.com starting on Aug. 22 and will be available for purchase exclusively at Stella McCartney standalone stores in London and New York on Aug. 23.
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Discussed in Vogue’s September issue, the partnership came about after Swift and McCartney met at one of Swift’s concerts in London. “When I started spending more time in London, Stella and I would go on walks, have cocktails, and talk about life. So when it came time to write this album, I name-checked her in one of my songs, and when I played her the album, I said, ‘Should we do something?’” Swift says.
For McCartney, the opportunity to collaborate with Swift was a no brainer. “I couldn't believe that my name is in a Taylor Swift song (what?!?) and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together.”
Drawing on Taylor's forthcoming album in addition to the aesthetics of vintage graffiti, band tees, and nostalgic memorabilia, the collection includes dad hats, tote bags, jackets, and tees emblazoned with “Stella x Taylor Swift,” as well as more traditional concert-style tees with both Taylor’s face and the full Lover tracklist printed on them. The entire collab is inspired by Taylor’s Lover era, with romantic pastel colours and heart motifs.
And yes, there are a few cat-centric pieces, because this is Taylor Swift we’re talking about. According to the press release, all of the jersey pieces in the collection were made from sustainable organic cotton; "Taylor is a huge supporter of Stella’s pioneering work in the field of sustainability and is excited to be able to offer pieces to fans that are kinder to the environment."
The entire range is produced up to McCartney’s standards of sustainability—meaning no fur or leather products, in addition to eco-aware manufacturing processes. “At Stella McCartney, we are so serious in how we manufacture and how responsible we are,” the designer says. “We are always looking at sustainability and not killing animals, it means we have such a serious undertone in the everyday runnings morally of how we conduct ourselves as a brand. So I always have to counter that with having a lightness of heart and have a sense of humor and not make people feel terrible.”
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