Veganism, once considered a following by only a few, has now taken over the world. As consumers become more concerned about sustainable living, they are increasingly conscious of the ingredients and production methods behind their favorite products - including makeup. Today’s consumers have access to a lot of information and have a wide variety of sellers to select from as well as reviews when they are deciding to buy.
The beauty industry has felt the effects of this movement over the last few years as more environmentally conscious consumers seek out sustainable choices and cruelty-free products.
According to a report by Grand View Research, the global market for vegan cosmetics is expected to reach $20.8 billion by 2025.
Millennials play a huge part in the market accounting for two-thirds of global buying power. The increase in demand for cruel-free products is a reflection over their concerns on how we make our products and what they are composed of. Their movement and product selection is a representation of their concerns over animal cruelty, carbon emissions and the pressure we put on the planet’s vanishing natural resources.
Conscious consumerism is driving the demand for all things vegan and it’s doesn’t stop at millennials; the majority of other consumers are increasingly taking into consideration animal rights and the safety of ingredients before making a purchase.
Animal cruelty is often enough reason not to buy a certain product and artificial substitutes are regarded as unhealthy or even toxic in the eyes of most customers. Today’s consumer is rejecting products with unrecognizable chemicals and toxins and instead is opting for natural-based products.
Cosmopolitan Magazine has created an in-depth list of vegan products for anyone who is looking to make the transition or is looking for makeup that has been reviewed. Check the list out!
Created and developed by former chief chemist and MD at MAC cosmetics, it's no surprise that Cover FX products have become some of our most-reached for makeup. The entire range is cruelty-free and vegan (with the exception of MintTint FX & MintGlaze FX).
Arguably one of the most popular vegan makeup brands, Inika has tonnes of choice from liquid foundations to highlighting creams and super-pigmented lipsticks.
The brand is PETA certified and cruelty-free; they don't test any of their products on animals and all products are vegan.
Axiology is a vegan lipstick brand that's dedicated to producing creamy, pigment-packed lipsticks in a spectrum of shades from jet-black to poppy red.
Last year, Kat Von D announced plans to reformulate herentire cosmetics line to ensure every product was vegan. While the process takes a while, she already has a section of her website titled #VeganAlert which is full of products that do not contain any animal products or by-products and have not been tested on animals.
A bargain vegan beauty brand, B. is exclusive to Superdrug, which means it's totally wallet-friendly. Their website explains that B. "does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara."
PHB pride themselves on making cosmetics with safe, natural, organic ingredients, their products are cruelty-free, vegan, and 100% halal certified,plus the products come in some killer shades.
The brand is known for creating some of the coolest colour palettes around, and lucky for us, every single product is vegan-friendly.
Purse-friendly makeup brush brand, EcoTools, offers a huge selection of brushes, all of which are vegan.
Affordable makeup brand, E.l.f, is a firm fave with everyone from Beauty Vloggers, to Makeup Artists, luckily, theentire cosmetic line is vegan-friendly.
Not only are Pacifica Cosmetics all natural, but the makeup line is also 100% vegan.
Hourglass recently made the commitment to be 100% vegan by 2020. In the meantime, whilst not every product from the brand iscurrently free from animal-derived ingredients, they have an extensive list of makeup that is, check it out here.
Milk makeup has finally made it over to the UK, and now we have yet another dreamy vegan makeup brand to shop. We're obsessed with everything from the Kush Mascara to the Blurring Foundation.
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In this guide you can see the detailed sizing charts to all our products
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